If you’re the owner of an established business or simply an executive with the power to make decisions and grow the marketing department of your company, you are probably looking for a way to extend your marketing and advertising reach. As you probably already know, the more you put into a business, the more you’ll get out of it, and the same principle applies to marketing and advertising. There are always new ways to advertise your company, brand, or product. You need to know about all of the ways you can attack advertising so that your brand can get more awareness. Brand awareness is the first step to getting first-time business and brand loyalty is the best way to get repeat business.
Get into Digital Marketing
You might have an email list and even a website, but big companies do so much more when it comes to digital marketing. Social media remains largely untapped by so many businesses. As you know, there are several social media platforms and they are all stages for your company to declare to the world that you have something that can help them. Start by making social media accounts and learn about how to grow them by creating posts that are engaging, informative, and, believe it or not, not all business.
Make sure your logos and favicons are consistent across all social media accounts, platforms, and websites. This helps establish brand awareness so that when a potential customer sees your logo, he or she will know exactly who you are and what you do.
Never Neglect Physical Advertising
Despite the popularity of social media, the Internet, and emails, physical advertising is still one of the best ways to ensure you create brand awareness, which leads to brand loyalty. There are always new ways to promote yourself in the real world. You can rent billboards, for instance, and display your logo and a tagline explaining how your product, service, or solution can help the end user or the customer.
Or you can try something even more exciting such as petrol pump advertising. If you think about it, nearly everyone still fills up their cars with petrol a few times per week. If they go to the same pump every week, they’ll continue to see your company’s name until they become curious enough to visit one of your stores or simply look you up online to learn more. The pump is a great place to start creating awareness and show potential customers that they need your product, service, or solution.
There are plenty of other opportunities to create awareness with physical advertising. For instance, you can use mailing cards to send customers and prospects updates about the company and even offer them discounts on purchases. You can create banners, stickers, clothing, and other merchandise and encourage people on your team and other employees of the company to wear them. There are endless opportunities when it comes to physical advertising and it is by no means going away anytime soon.