The Most Valuable Acronyms in Online Marketing

The Most Valuable Acronyms in Online Marketing

The marketing world is awash with technical jargon and acronyms that only a select few are privy to. To tap into the world of online marketing you first need to learn the language. Discover the underbelly of online marketing and expand your marketing lexicon by learning the following acronyms.

SEO
Search engine optimisation is one of the most important tools you need to employ if you hope to run a sustainable eCommerce business. SEO is a strategy used to make sure your website appears at the top of a SERP -more on this acronym later. Let’s face it, if your website appears on the second page of a search engine no one will go to your site. The most traffic finds its way to the sites that appear on your screen after entering a query. SEO uses a series of Meta data and keywords to communicate to search engines that your website’s content is pertinent to what the user is searching for. Image result for The Most Valuable Acronyms in Online Marketing

SERP
Most likely, users are going to find your content via a search engine result page, or SERP. Whenever someone wants to find anything on the internet nowadays they use a search engine. As mentioned previously, an effective SEO strategy will ensure that your website appears on the first page of a SERP.

OMS
While this doesn’t entirely pertain to online marketing, any efficient office must use an online management software. This novel technology allows companies to operate exclusively online. Popular programs such as Glasscubes, Asana, and Slack are already taking over companies and making conventional workplaces obsolete. An OMS is a virtual workplace that stores information via cloud technology, allows for rapid communication, and lets you work remotely.

PPC
Pay-per-click offers the best paid marketing ROI for any company trying to market their product. In today’s world, there’s no reason to use newspapers, billboards, or TV ads to market your product. PPC offers a way for small businesses to get seen by the masses without spending thousands of pounds. PPC shows ads on both SERPs and websites pertinent to your product. Depending on the PPC strategy you wish to employ you can either pay every time a user clicks on your ad or for every 1,000 impressions your ad makes.

Category Marketing